when it comes to content, im the jack of all formats. started as a tutor, joined a startup as a blog writer, fumbled into digital marketing and the journey kinda came full circle with iide. love all things content. love creating in general. have recently started enjoying cooking and pottery. 

since the start of my career, ive dabbled in writing for diverse industries and creating varied form of content like functional copies, ebooks, wikipedia pages, emails, social media posts and everything else.  this made me realise my superpowers: curiosity, boredom & the willingness to learn. 

what started as a love for novels & storybooks that allowed me to escape into my world of imagination has become a full-fledged career.

when im not looking for a new movie to watch, im looking for a new dish to create or a new book to read – or sometimes just doom-scrolling for the hit of dopamine.