Experiences That Shaped Me
A few things have always come naturally to me: a flair for language, a knack for simplifying complex ideas, a love for tech, a sharp sense of humour, and an unrelenting curiosity. I tutored students from grade 2 to 10—breaking down everything from trigonometry to Shakespeare—and unknowingly built the foundation for skills I’d carry into my professional life: clarity, patience, and the ability to adapt my communication to suit different minds.
At 18, I followed the crowd into CA prep, cleared CPT, and gave IPCC three tries before realising the finance life wasn’t for me. That’s when a blog-writing opportunity at a startup nudged me onto a new path. One that blended creativity, structure, and curiosity—and I haven’t looked back since.
Academic Content Development Manager | 2024
- Led the revamp of the Postgraduate Program in Digital Marketing, overseeing new curriculum development for Semester 1, training internal departments, and aligning all teaching and assessment materials.
- Achieved an average content rating of 9.05/10 and average project scores of 78/100 within the first quarter post-launch.
- Converted 240 hours of video content into 1,151 podcasts and 1,151 transcripts in 3 months with a 5-member team to enhance content accessibility.
- Produced a Masterclass on Prompt Engineering, achieving a 57% completion rate and driving 40% student interest in IIDE’s flagship programs.
- Collaborated with FCB Kinnect, Konnect Insights, WebEngage, and Meta Blueprint to integrate industry certifications into the PG curriculum.
- Conducted CSAT/NPS analysis and cross-departmental consultations (student servicing, placements) to identify and address curriculum gaps.
- Designed and implemented a centralized project tracker to streamline academic content workflows and delivery timelines.
- Created and maintained reporting dashboards tracking completion, content ratings, live session feedback, and student performance across batches.
- Supported IIDE’s corporate training division, developing customized content and assessments in line with corporate learning needs.
- Developed and launched a phase-wise pricing and rollout strategy for certification courses, aligning with broader product positioning.
- Spearheaded video optimization initiatives:
- Reduced editing time by 50% using Gling AI.
- Added intro animations and sound effects to enhance engagement.
- Aligned existing modules with PCDMS curriculum through targeted re-edits.
- Promoted cross-functional upskilling:
- Trained video team to support content developers.
- Enabled content developers to assist editors and motion graphic designers.
- Enhanced engagement through innovative in-class materials, including interactive decks, memes, GIFs, and puzzle-based activities.
- Contributed to platform-wide efficiency through automation and centralized asset repositories, reducing content retrieval and production time.
- Optimized the content creation process in collaboration with the team, achieving an average turnaround time of 7 input hours per 1 hour of final content output.
Assistant Manager - Learning & Development | 2023
- Led a 10+ member team to deliver 130+ new video lectures, 2 masterclasses, 1200+ training deck slides, 1000+ quiz questions, and 120+ reading materials, achieving an average content rating of 8.5/10, 70.31% video completion rate, and average student score of 85.95%.
- Designed curriculum for new and revamped programs, integrating AI tools and career development modules such as resume building, freelancing, and entrepreneurship.
- Set up the Academic Content Development team (4 full-timers + 4 interns) and the Video Production team (6 members) to scale learning delivery.
- Introduced a discussion-based teaching pedagogy and interactive in-class activities to improve student engagement and participation.
- Redesigned assignment briefs to reflect real-world agency challenges, enhancing learning outcomes and aspirational benchmarks.
- Finalized and launched a new curriculum structure, including updated SOPs, training deck templates, and revised feedback forms.
- Reviewed 200+ videos and trained team members to streamline video QA, reducing personal review involvement by 50%.
- Worked with the video team to optimize production timelines, improving throughput and efficiency.
- Played a key role in finalizing topics and execution plan for Campus Immersion, completing 83% of project milestones.
- Led curriculum updates for the Postgraduate Program (70% completed) and coordinated lesson plan collation.
- Contributed to certification course bundling and pricing strategy, enhancing product-market alignment.
- Recommended new program features to improve differentiation and learner value proposition.
- Created and managed a centralized project tracker for BDB, and conducted curriculum quality checks.
- Instrumental in identifying the right Harvard Business Review case study and simulation for integration into the curriculum.
- Designed and maintained a centralized project tracker to manage progress across curriculum, video production, and assessments.
- Created and regularly updated reporting dashboards to track key learning metrics—video completion rates, content ratings, live session feedback, and student exam/project scores.
- Collaborated with academic, video, and tech teams to ensure continuous curriculum improvement and data-driven decision-making.
- Ensured timely updates and version control of curriculum assets across platforms.
Team Lead - Video Course Production | 2022
- Increased UG course video completion rate from 48% to 68% by identifying drop-off points, changing communication language, and implementing structural content improvements.
- Led YouTube 30-in-30 campaign, overseeing script reviews, project management, and release of 30 videos (5–7 minutes each) in 30 days in collaboration with the social media team.
- Built and led a high-performing team of 9 members, driving consistent output across curriculum and marketing projects.
- Set up a dedicated in-house shooting space, reducing shoot time and post-production fixes; negotiated vendor costs to cut a key expense from ₹75,000 to ₹25,000.
- Directed industry expert content shoots—managing outreach, topic selection, scheduling, and execution—to enhance course credibility.
- Oversaw repurposing of expert-led Supersessions (featuring speakers like McDonald’s CMO) into learning modules for the UG program.
- Trained and delegated responsibilities to team members for the Chitkara University project, minimizing personal involvement while ensuring high-quality deliverables.
- Revamped the Google Ads module; trained the team to independently manage shoots, ensuring long-term self-sufficiency.
- Contributed to the decision to revamp the ODMC program by conducting competitor benchmarking and recommending key improvements.
- Collaborated with the Bookmark (LMS) team to enhance platform usability and learner experience.
- Experimented with varied shooting styles to improve engagement and boost learner retention.
- Contributed to 2 offline Supersessions by researching industry guests and curating curriculum-aligned questions for podcast-style discussions with founders, CEOs, and marketing leaders.
Assistant Team Lead - Video Course Production | 2020-2021
- Appointed Interim Team Lead and managed a cross-functional team of writers, editors, and designers to ensure timely, high-quality course delivery.
- Led production of 6 video courses in 4 months, overseeing everything from scripting to post-production during IIDE’s rapid shift to online learning.
- Promoted to Associate Team Lead within 6 months in recognition of leadership and consistent execution under pressure.
- Hired and managed a 7-member team, including full-time and freelance talent, scaling output to meet project goals.
- Contributed to the launch of IIDE’s in-house learning portal, supporting content migration and enhancing user experience.
- Collaborated with the CEO on content strategy and wrote key messaging for the launch of Online Digital Marketing Course v5.0.
- Created landing pages and FAQs for certification courses, improving clarity and boosting conversions.
- Developed scripts, reviewed communications, and managed project trackers for 5-day online workshops.
- Delivered 257 training videos in 5 months for FCB Kinnect, enabling timely rollout of internal upskilling modules.
- Converted 50% of Post Graduate Program content to IIDE 5.0’s hybrid format, improving structure and learner engagement.
- Produced masterclasses and promotional creatives, contributing to lead generation and brand positioning.
- Initiated a reshoot of the Facebook Marketing course, enhancing instructional quality and visual consistency.
- Supported content needs across internal teams, from campaigns to training, ensuring brand alignment.
- Optimized pre-production workflows, reducing turnaround time and improving collaboration across teams.
- Implemented cost-effective production solutions and experimented with set design to elevate visual storytelling.
- Partnered with external agencies and onboarded contract talent to scale production as needed.
- Led student feedback sessions to guide iterative improvements.
- Strengthened team culture, mentoring junior members and fostering a collaborative, motivated environment.
Associate Content Writer | 2019
- Contributed to the production of 5 full-length courses, actively involved in pre-production research, scriptwriting, set design, trainer coordination, and final video quality checks.
- Delivered two complete 3-hour video course scripts for ORM and Copywriting modules within two months, while also supporting their live shoots—gaining end-to-end experience from scriptwriting to on-set production.
- Boosted course visibility and engagement by crafting high-performing promotional messages on Udemy, achieving an average CTR of 15%.
- Improved review efficiency by implementing a section-wise video QC approach, reducing feedback loops and accelerating course launch timelines.
- Initiated and co-developed SOPs and templates for pre-production, Udemy review responses, and course performance tracking.
- Led internal advocacy for course engagement, encouraging team members to watch and rate courses—later adopted as a mandatory onboarding practice.
- Pushed for UI/UX enhancements of online course pages and created a checklist for organic marketing activities pre- and post-launch.
IIDE - The Digital School
January 2019-December 2024
IIDE was where I truly found my footing. What began as a writing role grew into something much bigger—leading teams, designing curricula, managing projects, producing videos, and integrating tech tools into learning. Over six years, I didn’t just grow through the ranks; I experimented, built, and learned what kind of work truly energises me.
Content Writer | August 2018 - December 2018
- Developed and edited 150+ articles and blog posts for the company blog, adhering to brand tone and SEO best practices.
- Proofread and edited marketing content for clarity, tone, and brand consistency.
HDFC Securities
August 2018-December 2018
My time at HDFC Securities was brief but impactful. It taught me how to simplify jargon-heavy, complex financial topics and still keep them engaging for the average reader. It was here that I learned how to make “serious” content feel accessible—and how to balance brand tone with creativity.
Content Manager | 2017-2018
- Created, revised, edited, and proofread content for client websites and blogs to ensure clarity, accuracy, and brand alignment.
- Curated and developed content for the company’s website redesign, enhancing structure and messaging.
- Drafted and reviewed engaging copy for social media platforms to support brand presence and audience engagement.
Digital Jao
2017-2018
Digital Jao was another early-stage startup, built on the same vision as GST Edge—bringing MSMEs into the digital fold at a time when the space was just heating up. From websites and emails to social media content, I got to dip my toes into it all. It’s also where I first explored SEO, branding, and the basics of digital marketing—lessons that stuck with me long after.
Content Writer & HR Executive | 2017-2018
- Developed and edited 150+ articles and blog posts for the company blog, adhering to brand tone and SEO best practices.
- Curated content and collaborated with designers to create an e-book on Goods and Services Tax (GST) aimed at simplifying the new law and building brand awareness during its rollout.
- Served as the primary point of contact for setting up and managing the GST Edge blog—overseeing content strategy, creation, and publishing.
- Created and proofread engaging content across blogs, articles, infographics, and social media.
- Developed platform-specific content strategies based on research and brainstorming sessions.
- Collaborated with designers to produce visuals and short marketing videos aligned with content campaigns.
- Conducted Level 1 telephonic interviews, maintained recruitment records, and coordinated interview schedules.
Managed internal calendars and ensured accurate data entry across HR systems to streamline operations.
GST Edge
2017-2018
GST Edge was my first real job—and like most startup stories, it came with a “do a bit of everything” vibe. I wrote blogs, built infographics, collaborated on short videos, and even handled recruitment and dabbled in sales. It was a crash course in versatility and experimentation.